Press Room / What's New
Super Marketing Promotions introduces innovative, computerized meat recipe kiosk
Chicago - Today’s supermarket shoppers are more technologically savvy than ever. In the age of iPods and Blackberrys, consumers are more likely to visit retailers who accommodate their preference for high-tech conveniences. Recognizing this trend, Kevin Dunleavy and Orlando-based Super Marketing Promotions has created a computerized meat recipe kiosk for supermarkets. The innovative device was introduced at the FMI Show in Chicago last May.
The Virtual Recipe Selector™ is similar to Super Marketing Promotion’s Virtual Wine Selector™, an innovative kiosk for supermarket wine departments that provides information on a retailer’s entire wine inventory, helping customers to learn more about wine and make better buying decisions.
The Virtual Wine Selector™, which was created in 2004, offers varietal and regional information, tasting notes and suggests foods and cheeses to complement them. By using the touch screen, customers can find wine suggestions that match their tastes.
The Virtual Recipe Selector™ kiosk was developed by Super Marketing Promotions, which partnered with Try-Foods International for food information and recipe content.
Using the touch screen, consumers can search for recipes and wine pairing recommendations. It quickly prints recipes and includes an easy to follow shopping list. Customers can also scan their meat selection under the bar code reader and get nutrition, handling and storage information.
“It provides solutions for customers and increases sales for retailers because it provides suggestions on recipes and ingredients in a much more dynamic and entertaining way than just print,” Dunleavy said. “It also provides detailed consumer information for retailers, such as which recipes are viewed and printed by location, day and time. It can better help retailers and manufactures provide the right information at the right time to generate more sales.”
“The kiosks are also good advertising vehicles for companies,” he added. “For example, a manufacturer of seasonings can place an ad that appears when a customer selects information on how to prepare a steak. The spots don’t have to be static, but rather full motion video that is more engaging and informative.”
Like the Virtual Wine Selector™, the Virtual Recipe Selector™ is user-friendly for retailers. Once the kiosk is plugged into the outlet, it operates smoothly. In addition, it requires no interaction with the retailer’s computer system other than providing simple Internet access. Super Marketing Promotions can remotely update the kiosk’s content and gather important use information with its Content Management System.
Dunleavy is a veteran in the retail food marketing industry. In 1987, he co-founded Try-Foods International, Inc., an Apopka, Fla.-based company that specializes in promotional and merchandising programs for the supermarket industry. He left to start Super Marketing Promotions and Super Marketing Partners in 2004. Super Marketing Promotions was created to develop the Virtual Wine Selector™, and the Virtual Recipe Selector™ kiosk that has followed. That year, he also formed Super Marketing Partners to provide customized marketing solutions and programs for grocery stores.
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Write Perceptions
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jlouderback@cfl.rr.com
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